User Research

User research aims to uncover the barriers or frustrations users face as they interact with products. As a discipline, user research methodology focuses on understanding user behavior and needs through various techniques such as direct observation, surveys, and task analysis. User research is beneficial in all stages of the product design process–from early ideation to the market release launch. Read more about different methods of user research and how to use them properly.

Data Analysis

The systematic application of statistical and logical techniques to describe the data scope, modularize the data structure, condense the data representation, illustrate via images, tables, and graphs, and evaluate statistical inclinations, probability data, and derive meaningful conclusions.

Design Architecture

Lay out each individual screen so that the user can easily find the information they need. Create a flow that lets users navigate between screens without much effort. UX architects determine the right organization and flow.

Creating of Personas

Personas are the fictional characters created based upon the user research to represent the different user types that will use the service/ product/ site. Creating personas helps to understand users, their needs, experiences, behaviors, and goals.

Creating of Journey Maps

A visual story about how people interact with your brand. They help brands gain a deep understanding of their customers and act as a bridge between business and buyers.

User Testing

User testing is a technique used in user-centered design to evaluate a proposed solution or product by testing it with real or potential users. User testing is an irreplaceable usability practice because it can assess how easily your target audience can interact with your design while helping to identify typical problems that may cause friction. Read about some common user testing methods as well tools you can use to validate your designs.

Major project

EVER Wallet

A wallet that allows you to work with products like the FlatQube exchange and the cross-chain Octus Bridge.


FlatQube is a decentralized exchange based on Automated Market Making mechanics with liquidity pools and staking mechanics.

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